What is a RACI Chart? The RACI model is a matrix used to assign responsibilities and roles, bring clarity and structure to roles played by the team for project management. RACI is an acronym for Responsible, Accountable, Consulted, Informed. Each Read more…
The Statement of Work (SOW) can be one of the best and worst weapons in a project manager’s toolkit. When you get it right, it can save you from a world of trouble, but it takes time to create, and Read more…
Whatever your chosen technique or methodology, every project has to start somewhere. A project goes through five stages, also known as the Project Life Cycle (PLC). These stages include Initiating, Planning, Executing, Monitoring & Controlling, and Closing. The Project initiation Read more…
As a marketing executive, you must understand the value in collecting essential prospect and customer data. However, only storing and organizing this information in spreadsheets isn’t enough as this doesn’t provide you with actionable insights that you can leverage to Read more…
The “hustle culture” is predominant in many workplaces. It essentially focuses on the rise and grind moto. This when combined with the global pandemic’s uncertainty can be detrimental to the mental health of remote workers. Although this “rise and grind” Read more…
Social media marketing can be a complicated process since it requires various skills such as time management, strategy planning, content optimization, community management, to name a few. Research has shown that there are 3.78 billion social media users worldwide, and Read more…
SEO is a relatively young field, but it has seen significant growth in recent years. Needless to say, SEO experts these days can have a lot on their plate, and many have to manage hundreds of clients at a time! Read more…
Cross-team collaboration is when a group of people with various functional expertise, knowledge, and experience work towards a common goal. In many cases, the team may contain employees from different departments working on a specific problem. The adoption of cross-team Read more…
In 2020, various firms shifted to remote working due to the global pandemic. According to HubSpot, remote working has grown by 400% since 2010. An obvious consequence of this has been a significant rise in the number of online meetings. Read more…
Feel like you don’t have the time or resources to reach optimal productivity? You might have already tried various productivity hacks and techniques like The Pomodoro or The Eisenhower Matrix, and while these can be useful, nothing beats the simplicity Read more…